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How to Expedite Your Content Marketing with the Best Editorial Calendar

How to Expedite Your Content Marketing with the Best Editorial Calendar

While planning and writing your content marketing, do you faced with the issues of keeping track of when and how your content marketing is posted. I admit I do. It is a pain to monitor and track how many articles I have written in a month and to check when I last posted on each of my social media platforms. This has been my ongoing problems until I discover an editorial calendar which personally I find it the best so far. Thus, I would like to share and talk about CoSchedule in this review today.

What is CoSchedule?

CoSchedule is a premium WordPress editorial calendar that enables small business owners to schedule all blog posts, social media posts and team tasks all from inside WordPress dashboard and web app.

This useful content calendar and social media tool is great for managing content on a site that involves a team of individuals to sync up information in a productive and organized manner.

Please kindly note that some of these links below are affiliate links and I will earn a commission with no additional cost to you. I only recommend tools I have used and believe are genuinely beneficial, not because of the small commissions I earn if you decide to purchase them. Most importantly, I would never ask you to buy something that you cannot afford or that you are not yet ready to adopt.

When you are first starting to put content on your WordPress blog, you can easily manage with just one person. However, as time goes by with the event of creation of more articles and managing multiple social media accounts, it can be a real nightmare, and increasingly difficult for you to manage content and workflows. This is where CoSchedule comes in handy and helps you to manage content scheduling and planning easily in one single place.

The team collaboration feature within CoSchedule allows multiple users to access a single marketing calendar to plan for future blog posts well together and consistently. Thus, this leads to better management of content and efficient work collaboration among teams.

CoSchedule works ideally by having drafted content in WordPress. It is perfect and convenient to have your content all drafted, reviewed and ready to be published in WordPress. To a certain extent, some users have discovered that Google Docs handles better in drafting content.

 

How CoSchedule Works

Social Media Calendar

CoSchedule gives you a visual marketing calendar similarly to that of Google calendar, hence the usability is very familiar. The greatest time-saving feature lies in CoSchedule is having the capability to share on all social media content calendar not just your original content, but also curated ones as well. The platforms namely are Facebook, Twitter, Pinterest, LinkedIn and Google+. Whether you log in separately as a web app or within WordPress, you will get the same user interface. You can plan and organize all content in this calendar within WordPress dashboard by using drag and drop functionality.

One need not have to log in multiple accounts to use or track one posts on articles and social media. Everything is visible within a glance in this editorial calendar and that is very convenient. Besides, you do not have to remember all the passwords other than setting up the connection the first time.

You can set your own color labels or use the presets ones to co-ordinate and sectionalize your posts in CoSchedule. The standard colors are defined as such:

  • Posts – colored
  • Gray – Published
  • Yellow – Draft
  • White – Scheduled

To make a new post from the calendar, simply click “+” sign on the top right hand corner to select a category and start writing a post.

When a post has been published, it displayed a number in the bottom right corner of their icon in the calendar view. That is the sum number of social media shares, comments, and likes. And this can give you a great tip as to what content is popular and shared. With this piece of helpful data, you can better plan for your social media promotion.

You can set a schedule posts based on time and date. You can leave it at defaults, schedule to publish them at any time you want, or you can follow the suggested best time given by CoSchedule. Like most social media marketing tools, CoSchedule helps you to spread out the publishing of the postings evenly to ensure a constant flood of traffic. These simple rules will help a lot of users who are not inclined towards social media to get more benefits from posting consistently without having to worry too much.

 

Collaboration and Workflow

Tasks Assignment

This content calendar also gives you the flexibility of assigning tasks to each contributor to create and schedule on your blog.

On the right side of CoSchedule, each task for each post is displayed in the calendar view. In turn, you will be able to track the state of progress of each of the tasks that needs to be completed. Next, you can assign which team member to the task by sending email reminders. Hence, you can use this useful checklist each time you log on to monitor and track your content publication. In addition, you can easily make a template for these tasks and duplicate the process so that no posting is missed out.

 

Marketing Calendar

Further, you can also comment in the post editor tab on the calendar view, that enable collaboration and interaction among team members where the tasks, social media and scheduling can be arranged.

With this commenting feature, it enables teams on different projects to collaborate and communicate closely and in a timely manner, thereby the ability to meet the required deadlines. Any member in the team can create content in Evernote, Google Docs, WordPress or even CoSchedule’s own editor. And he can upload and publish them at once into CoSchedule’s marketing calendar for immediate sharing. Users can drag and drop, amend publishing dates, and add new projects easily with minimum clicks. CoSchedule will be to accommodate your deadlines automatically for you.

 

Headline Analyzer

The ability to craft head-turning headlines for blog posts, social media posts and email subject lines are important in driving lots of traffic to your website.  Hence, knowing how to engage your audience with crowd-pulling headlines will attract more readers get them to re-share the popular articles.

CoSchedule comes with a fantastic utility called the headline analyzer. It is capable of analyzing and rating the strength of your headlines before the publication is posted. A mark is calculated using variables like common or uncommon words of the headline, the emotion elements, and how strong the effect on people’s feelings or thoughts.  Also, you can seek out the ideal character and word count for Google search results, email subject lines and preview how the actual headline performs before it is finalized.

 

ReQueue

This feature enables you to reschedule popular content or messages at the best time to attract more shares and get more traffic. Simply set the sending frequency, message sending limits, and custom your social profiles.

 

Social Profiles

Under Social Profiles, you can and should chain up all your favorite social media accounts once and for all, so that they can stay connected as you start posting in CoSchedule. Make sure that you link up with the right social media accounts, as sometimes some users have multiple Facebook or Twitter accounts. And that can get confusing if you end up linking to the wrong account, only to discover why your posted content does not tally.

 

Integrations

With these configurations, CoSchedule provides you the flexibility to connect common but powerful tools that can extend the usability of the plugin. Under its Integration section, you can find some of the following: (Tip: some tools can be found via the “?” circled icon at the top right hand corner)

Mobile App

Manage, edit, and schedule all your social messages on the fly with the CoSchedule Mobile App. Simply send the application link to your mobile device via text or email.

Headline Analyzer

Score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. You can either enable or disable it.

WordPress

Automatically creates and updates your marketing calendar template in CoSchedule once a blog post or social media post is made in WordPress.

Chrome Extension

Having this extension provides you extra convenience without leaving your Chrome browser software while sharing any content.

Evernote and Google Docs

By integrating these popular tools into CoSchedule, you just need to drag and drop your projects from external sources straight into your social media calendar.

Google Calendar

Synching Google Calendar with your content marketing plans helps to share with those using Google Calendar.

Google Analytics

Using custom tags, CoSchedule enables you to understand how your content is performing.  Spot the location and number of times your content has been shared across online. Discover where the targeted audience is found and assess what kind of content is doing well.

Bit.ly

Link up your Bit.ly account into CoSchedule for quick short links.

Buffer

Connect your Buffer account into CoSchedule.

 

Analytics

The analytics section basically enables users to check and track progress and results of their most popular content and then compare their performance. They are divided into 3 sections namely Top Content, Social Engagement and Team Performance. The Top Content lists posted content that are well received by respective social media platforms, and one can distinctively see which social media platform that article has performed well. In addition, one can filter the results by content types, owners and time created. Further, one can easily re-share the most engaging content.

Next, the Social Engagement Report displays your engagement rate. The higher the number, the better the score is. You can filter the results by month, search a specific report and export the results for comparison and safe-keeping. This report serves to let you understand your engagement on social media, spot trends and understand what your audience likes, and thus can act accordingly to improve your engagement rate.

Here, you will see the Overall Engagement for all social media platforms that are linked and populated with messages over time via a graph chart. This can be visually very helpful and insightful at first glance. The Network Performance displays the likes, comments and shares of each of the social media platforms. The Account Performance shows a line graph that makes up the engagement of shares, comments and likes side by side for each account. This presentation is meant to be more visual and from a different perspective from the network performance. Lastly, you can check on the top messages displayed at the bottom of the page that are exactly posted in each of the social media platforms. One can click on the individual tab bars to view better the content.

The Team Performance Report shows tracking for your team’s productivity to improve your processes. Here, you get to know who is doing, and what to keep projects on track. There is an overall rate that contrasts how much your team has improved over time in tasks completion. Next, 2 graphical charts with due vs completed, and overdue tasks serve to give an idea of progression over time and dates. Lastly, a breakdown of how each team member has performed in great details, are listed in a summarized profile. Again, these data prove extremely useful for further analysis and action need to be taken.

 

Calendar Settings

In CoSchedule, you can access the menu navigation found on the left side. (orange vertical flyout) Under Settings, you can define content types such as article, video or webinar. And these categories can be added to your project when you start scheduling your posts.

 

PROS of CoSchedule

  • A time-saving marketing calendar that allows you to plan the entire year in a single place. It allows one to focus on creating content instead of marketing them. The Chrome browser extension also proves helpful for users at times when the need to curate content instead of just creating one’s own content.
  • Friendly drag and drop functionality and calendar theme
  • The ability to upload documents, track current projects, define tasks for oneself and collaborate with your team members as well as monitor social media data analytics. The tips and “best time” for posting based on followers’ behaviors with the social media campaigns have greatly reduced the guess work on determining the right time to post.
  • Nifty headline analyzer feature that integrates well within the app. It is fun and wonderful to be able to try out different variations of a headline as one creates the content. Other social media marketing and content marketing tools do not come in-built with a headline analyzer to help you choose the best headline for your post.
  • Enable users to stay organized and on track while managing a multi-category blog and the social sharing for each post.
  • Easy collaboration effort within content marketing team. Tight integrations with other apps like Buffer enable users to focus on writing write posts and put images in Google Docs, and then upload it to WordPress.
  • Provides a bird’s eye view of your content calendar. Automate predefined tasks to the calendar and having an overview of the number of scheduled social media posts one has for specific articles.
  • Social sharing is a time-consuming activity that internet marketers experience all the time. CoSchedule solves this problem of sharing your blog content by scheduling the social media posts in advance even before they are published. Social sharing is not limited to the latest posts. You can use ReQueue to re-promote past posts on social media from CoSchedule to further boost their social shares. And that is a handy feature to have.
  • Sharing one’s posts is made easy by not having to open a new window from one’s browser. Simply open the post from CoSchedule and scroll down to the bottom of the page to be able to share the posts instantly.
  • Some users have great experience with CoSchedule support team. They are courteous and prompt every time the users interact with them. They are very quick to respond and they seem to feedback quickly.

 

CONS of CoSchedule

  • When there are many different text and image helpers set up in the same social campaign, they will become cumbersome from scrolling.
  • Not being able to insert a text helper at the cursor point of an entry. It will only display at the end of a post.
  • Sometimes, scheduling a blog post from CoSchedule may fail as some users experienced having to schedule it directly from WordPress to work. For instance,  a user made a post and scheduled it to go out after a couple hours. Only to discover later that it is stated as “draft” in WordPress while it is set as “schedule” in CoSchedule.
  • Cannot send messages to Linkedin Groups whereas Hubspot can achieve that.
  • Lacks integration with Hootsuite (integrates with Buffer) – the commenting feature is not useful enough. It will be better if it can allow us to @mention people, and collaborate more within the article planning panel.
  • If you are currently already using a standalone social media management tool like ViralTag or TailWind like I do, then you may find CoSchedule’s social media features redundant and duplication.
  • The only good thing that CoSchedule has an edge over these platforms is being able to manage content creation and promote all in a single place. Besides that, social media management tools can offer more functionality that can assist you to build-up a better following with other extra features much more effectively.

 

Pricing

Pricing for CoSchedule is as follows:

Compare plan features here

 

Final Thoughts

I found that the social media features in CoSchedule have got great user experience and are very suitable for content marketers. I have tried comparing with social media management tools that I am currently using, but they do not come close to compete.

The clean, visual drag and drop appeal and easy to use features make CoSchedule almost the best marketing calendar tool to use and track for posting articles and social media content.

Another worthy mention is the team collaboration built-in to CoSchedule, which makes it relatively easy for teams to sync, and communicate all the posting content within one single environment. Hence, the tendency is such that once the team finds such a productive tool to publish, they may not truly find a better substitute.

The bottom line is that CoSchedule can save you precious time and get you more productive in managing and scheduling your work flows. You can save time by doing other productive tasks. This applies truly for people who had just started out their online business and want to get the job done as quickly as possible.

Nonetheless, CoSchedule may not be for everyone. This is especially true for experienced marketers who had developed their own systems of creating and promoting content differently.

 


More in-depth Reviews

https://wpcurve.com/trello-vs-coschedule-editorial-calendar/
http://www.wpwarfare.com/coschedule-review/
https://christopherjanb.com/blog/coschedule-review
https://www.mikegingerich.com/blog/coschedule-plugin-wordpress/
https://www.g2crowd.com/products/coschedule/reviews