The success of online sale, regardless is an online or offline product service depends greatly on how to reach out to your targeted audience. The success of a sale usually comes from the initial steps of the keyword search process. Whether you get the sale will depends whether you can target the right keywords. And that is crucial indeed. Which brings us to the topic of which keyword research tool out there on the market is trustworthy, and that we can depend largely on to achieve the ideal results that we are looking for. Hence, I will be reviewing Long Tail Pro to you today.
Please kindly note that some of these links below are affiliate links and I will earn a commission with no additional cost to you. I only recommend tools I have used and believe are genuinely beneficial, not because of the small commissions I earn if you decide to purchase them. Most importantly, I would never ask you to buy something that you cannot afford or that you are not yet ready to adopt.
What is Long Tail Platinum (LTP)?
Long Tail Platinum (LTP) is one of the best SEO tools around on the market today. Essentially,the software is residing on the cloud, hence finding and sorting functions are fast and convenient. Long Tail Pro is the desktop version but now, the software has been migrated to the cloud version. Thus, the branding has been changed to differentiate that. To get an idea of how Long Tail Platinum works, check out this short overview video below.
Key features of LTP
- Discover new keywords using unique average Keyword Competitiveness (KC) feature in numbers
- Use Rank Value to find out the profitability of keywords
- Utilize detailed metrics to dig out the competition
- Filter, sort and export results quickly
- Analyse top 10 searches with in-depth domain and page level metrics
- Bonus for Annual plans
- LTP University and BootCamp training videos
How to Find Low Competition Keywords in Long Tail Platinum (Demo)
Case Study: How I do Keyword Research in LTP
All right. I am going to demo an example to you of how I do my keyword research in Long Tail Platinum. This by no means is going to be exhaustive, but to give you a good idea of how well the software works, and hopefully you can decide to invest for your online business.
Upon logging into LTP, this user-friendly interface is displayed. What I like about LTP’s software interface is it’s simplicity and intuitiveness. Almost all features comes with “i” or “?” circular icons that explains the function of each of the features. For that, I will elaborate on the help later as I show you the core functions.
“Get a Demo” button shows you how to do low competition keywords. View the Demo video here.
LTP shows 2 tabs on the blue bar (2/3 on the top right side): Keyword Research and Rank Tracker. You can click on each of these 2 tabs. The Rank Tracker interface is displayed below:
Rank Tracker basically allows you to track your URL, keywords, search type (Google, Yahoo or Bing!) and search engines from different countries over time. Click “Save Keyword” button once you have input all information. This feature helps you to track results over time and allow you to make better informed decisions to the type of keywords you are targeting.
Next, coming back to the Keyword Research tab. Let’s go over each of the main features here. Depending on the plan type you have subscribed, the yellow bar displays the plan and the keyword limits that you have signed up for. The higher the plan, the more keywords you can research. This number will reset once a full month has passed. Thus, it is a good idea to maximise your usage once you are on a full month subscription, as the unused numbers will NOT be carried over to the next month. Beware!
Save Projects and Add a Domain
On the left, you see Projects. It provides the top-level organization by grouping different sets of keywords you will want to research. This is the 1st step I will do when starting a new keyword research. I would enter a name for the project. In this case, it can a general label for the keywords that you want to search. For instance, if I want to research on SEO tools, I would enter that into “New Project Name” input field box shown on the left.
If you have already accumulated a number of projects, you can sort them by Name or Date. That facilitates a faster search. Thereafter, click “Add Project”. Below is a list of keyword projects that have been saved. At the top of list is a default item titled “Favorites”. That is a shortlist of saved keywords that I would like to reference from or to evaluate further. You can do that easily by clicking the grey stars in the Keyword Results section.
You can either edit the name of the project or delete it by clicking on the orange and red buttons shown respectively on the right of the interface.
Coming next is the search engine and language, and Add a Domain functions. Search engine shows a drop down list of all search engines that we can change according to our needs. Same goes for Language options.
Add a Domain computes a keyword competition range of numbers that your website can work with. This is based on metrics obtained from Majestic SEO (Domain Flow, Trust Flow, Citation Flow, Number of referred domains) that form the bottom line of your domain name’s strength. I will explain these technical terms later.
After the project is made, we are going to input seed keywords that we want to research on. Then you can organise them into keyword lists.
Long Tail Platinum can discover up to 800 keyword variations per seed keyword! Further, it performs 8 times faster than Market Samurai.
Basically, LTP draws the keyword data from the Google Keyword Planner.
By using LTP, you can efficiently research, filter, and form strategic decisions about hundreds of keywords using these integrated SEO metrics not found in the Google Keyword Planner.
There are 2 ways of inputting keywords: Google AdWords Suggestions OR Manual Keyword Entry. The former draws related keywords from Google’s AdWords Keyword Planner tool. Whereas the latter one only checks on the exact keywords that you input.
To get quick help within LTP interface, hover your mouse cursor over one of these circular icons, and you will see a tool-tip that explains what that function is.
You can find seed keywords (keyword ideas) from many sources such as niche magazines or Amazon and eBay sites. For example, if I am looking at targeting the SEO tools niche, I will enter these words into the Seed Keywords input box, one word per line. Then, simply click on “Retrieve AdWords Suggestions” to get results.
Right below are filters that you can set to show results more precisely. For instance, you can enter keyword limit for each seed keyword, monthly searches, etc. to get more precise results.
While adding seed keywords, you can see that ether are a set of pre-filter selections. This allows you to customise the columns/data you want to see for all of the keywords in the set. For most searches, I typically include suggested bid, advertiser competition, and set a minimum local search volume.
The pre-filter settings will depend largely on your industry. If you are performing long tail keyword research in a new niche, leave the pre-filters blank to start.
Alternatively, if you already found a set of keywords for your particular niche that you want to verify more SEO data in LTP, then you can click on the Manual Keyword Entry tab. You just need to cut and paste the text from elsewhere. It can accept up to 2000 keywords at a time. Next, retrieve data simply by clicking “Retrieve Keyword Data”.
Either way, Long Tail Pro will compute accordingly local search volume, ad bids, keyword competition and a number of other metrics based on your inputs. Listed below is the “Keyword Results” table that shows all the keywords generated by your seed keyword list, and with metrics and filtering options:
You can quickly filter and analyse all the keyword results using exclude and/or include metric found at the top of the keyword search results.
Here is a list of summarised metrics found in the keyword results section:
Keywords – No explanation required.
Star icon – Add keywords to your favorites
Volume – Locate keyword search volume in specific countries.
Bid – How much you would pay for the term in AdWords, and this indicates buyer intent.
Competition – Are there many people bidding on the keyword in Google AdWords? Another indicator of buying intent.
Words – Helps you identify potential seed keywords and long tail variations Number of words in the search term.
Average Keyword Competition KC (1-100) – A proprietary metric that uses actual SEO data to determine how easy, or hard it is to rank for a given keyword.
Using a tool like LTP can be extremely useful and rewarding in terms of time and efficiency. However, the data presentation can be overwhelming sometimes. You may face the same problem as I; having analysis paralysis. Hence, knowing how to sort important data from the unimportant becomes crucial.
By using the filtering capability in the keyword results, I am able to find solid keyword targets very fast, even with lot of data sets. For each of the result columns, you can easily sort the data in ascending and descending order by just clicking on the title labels. For instance, clicking on the “Average KC” header title will sort the data to display the keyword competitiveness metric to display in ascending order, and in descending order the 2nd time. Basically, you can toggle the data according to your needs. (see the red rectangular outline boxes)
In addition, I can sort, include and exclude keywords by utilising these 8 different metrics – Keywords, Keyword Competitiveness (KC), Volume, Bid Amount Competition, Word Count, Rank Value and Favorites through the filter drop downs in the keyword table (see the red right-pointing arrows)
If I only want to target keywords with at least 100 monthly searches and a keyword competitiveness score less than 40:
You can also select of the keywords that you want to save or research further by ticking on the checkbox next to the keywords, and apply using the bulk actions list. (shown above) You can move the keywords by setting them a rank value, moving or copying them to another Project or delete all the keywords altogether.
Also, you can access further actions buttons found on the right table, with green, blue and red buttons. Green – update keyword competitiveness data, Blue – get 20 AdWords suggestions for that particular keyword, and red – remove keyword.
Last not the least, you can save potential keywords separately from this keyword list by clicking on the star icon to save to the default Favorites project list.
When you have narrowed down the keyword set, you need to take another another important step to identify good keyword targets – keyword competition analysis.
My next step is search on keyword competition and analyse further on each of the potential keywords. Long Tail Platinum displays the top ten results ranking for that keyword along with other very useful SEO data. For instance I clicked on “cost effective seo”. And this will bring me into another table:
Besides extracting data straight from the Majestic SEO link index, Long Tail Platinum calculates additional metrics based on it’s own patented algorithm. Here are a summarised list of the metrics:
1. Keyword Competitiveness – metric from 0-100 which measures the competitiveness of a page based on the search term.
2. Domain Competitiveness – number from 0-100 that displays the competitiveness of a domain is for that keyword. This calculation would consist of measuring the Trust Flow, Citation Flow and other backlink data points.
3. Trust Flow – number from 0-100 measuring the quality of the links pointing to a URL.
4. Citation Flow – number from 0-100 calculating how authoritative a site is according to the links pointing to it.
5. Domain Trust Flow – Trust flow for the website as a whole.
6. Domain Citation Flow – Citation flow for the website as a whole.
7. External Backlinks – The number of links pointing to a page.
8. Page Referring Domains – The number of unique domains referring to a page.
9. Root Referring Domains – The number of unique domains connecting to a root domain.
10. Internal Links – The number of links on the page that links to other URLs on the domain.
11. Indexed Pages – The number of URLs on the domain, which represents a good indicator of overall content size.
12. Site Age – How long the site has been in existence.
A comparison example:
This is based on the keyword “cost effective seo“, which has low KC scores for the top 10 searches, relatively low external backlinks and page reference domains. And this is a good SEO keyword to rank.
Compared to the “cost effective seo” keyword term, “seo tracking software” will be harder to rank, as there are more external backlinks and higher keyword competition for the top 10 results.
With this data, it allow me to quickly and exactly assess the level of competition I am up against. In turn, this can save me a lot of wasted time and money compared to using other free tools and methods.
If you compare the kind of data you will be getting with, it will not be possible with Google Keyword Planner (GKP) and other payable software.
Being able to utilise these pieces of information can help you to achieve precise decisions on what keywords can perform and rank well for. Surely, you will save precious time, and get a good and clear direction for your content strategies.
There is yet very important metric that I need to address – that is the KC score.
Keyword Competition (KC) Score
It has been discussed for those internet marketers who are using LTP frequently that the KC score is the most useful and relevant metric to measure for searching profitable keywords to rank. Measured by a score of 0 to 100, and combined by all the SEO keyword data collected from the top 10 search results, it gives a real insight and specific assessment of level of ranking needed for each keyword.
Old way of calculating the competition score (where Moz metrics, like Domain and Page Authority were used):
Generally, Trust Flow and Citation flow can replace Page Authority and Domain Authority metrics.
LTP utilizes a much more extensive backlink index which makes its metrics more accurate. Here is a guide that LTP recommends on interpreting the KC scores:
According to LTP, try to select keywords that have KC scores of 40 and below for main keywords, while getting KC scores of 30 for secondary keywords.
When considering a wider content strategy, search volume and competition levels are some of the factors to focus on at when dealing with keyword research.
All in all, I observe that the KC metric is reliable and a good guiding point to start with regards to the type of keywords to target and avoid.
General criteria when choosing a winning keyword for your content should be:
- Relevant keywords that solve problems
- High enough search volume (2000 to 10000 local monthly searches)
- Low competition enough to rank (KC scores of 35 and below)
- High advertiser competition (money to be earned in the niche)
Even if the KC score is very useful for us to rely on and get exact results for various niches, we should not put “all eggs in one basket”! It should be not be the only metric used for making decisions on your business.
There’s another even more important factor to consider when it comes to choosing the right keywords. And that is:
Actually if you spare a second to think about keyword research, locating them with commercial Intent is actually more relevant and targeted.
As shown from the illustration, for each stage of the buying processes, different keywords have to be used to attract the targeted audience to respond. For instance, during the awareness stage of a product or service, informational keywords such as “How To”, “3 Great Tips” or “Ultimate Guide to” are used only to make the branding known and informed.
At the buying stage of the buying funnel, keyword modifiers like “Best”, “Buy” or “Reviews” with buying intent should be more relevant in attracting people.
This SEO keyword tool can also reveal to you the number of keywords in the list according to the filter that you define. The concept is basic. However, it works wonders when it comes to applying it to finding the best keywords. Literally, you can dig up lots of search intent keyword sets if you explore the tool thoroughly.
Upon finishing my keyword analysis and data filtering, I can export it into CSV (Comma Separated Value for Microsoft Excel file format) for further action. You can do this by clicking on the top right corner of the keyword table.
Support and Help
If you have signed up as an annual user of LTP, you will receive these valuable video training tips at your disposal. You can then start learning how to use LTP immediately. I must admit I have learned a lot about using LTP and keyword research.
Besides, within LTP interface, you can activate help from support (shown above at bottom right corner of the browser window) by leaving a message at any time you encounter any issues of using the software or other enquiries.
How I benefited from LTP
- Save me lots of time researching relevant and the right keywords
- Help reduce my frustration about not getting results -> no traffic
- Gives me great insights and offer help on how to do keyword research correctly and efficiently with proven methods of success – testimonials from owner Spencer Haws and team
- Utilise useful infographics for quick reference on searching keywords
- Equip self with updated tips and tricks from the training videos and webinars
Major pain points before using LTP
- Been researching keywords and investing on number of KW tools since 2008
- Others that I have used but either not getting desired organic traffic and site ranking, or they are too slow in usage when displaying data within the app
- Examples of SEO keyword software I have used over the years:
- Google Keyword Planner (GKP) – no longer using as limited data since big G wanted to hide some important data, thus no longer accurate for KW research. Also, very tedious in verifying each of the keywords with the competition.
- Market Samurai (way-too-slow performance, too many variables to note and lots of useless updates) I really ran of patience waiting for the desktop program to list out those golden nugget keywords!! Not to mention those irritated and frequent updates every time I opened it!
- Micro Niche Finder (way-too-slow performance and lots of useless updates) Another desktop type of tool. The performance of this software deteriorated over time and it often crashed for no reason!
- Keyword Canine (average performance and not enough keywords)
- Jaaxy (fast perf but not enough keywords, lacked competition analysis feature)
- Keyword Elite (obsolete tool and not useful at all)
- KeywordSpy (lots of data and variables to research until too confused, expensive monthly subscriptions)
Example of benefit from using LTP
- Signed up LTP Annual as saved me tons of time, and get immediate accurate results during KW research. Can do multiple classes of KW for different niches within a day or less. Previously, have to wait and calculate each competition for each keyword within software, eg. Market Samurai and Micro Niche Finder. Terribly tedious and slow process. The wait for the refresh of data is killing my interest and making more bored. I do not really enjoy KW research especially if it takes a long time to get results. Plus, I am targeting the wrong keywords.
- LTP is able to display results on search volume, competition and search intent all in one place. Very convenient at 1st glance.
- LTP shows results fast, and I am impressed with the speed at which the search results are revealed. By testing $1 trial for 7 days, it convinced me that this is the tool I want to use for my KW research. My experience with this software gives me confidence and sort of rekindled my interest back again in researching keywords for my targeted niches. I told myself: why no try again using a different tool and see if it works this time.
- I would rather be investing on time than on money. So, investing in LTP is no brainer for me. I realize all along that proper KW research and strategies are the keys to successful online business and traffic generation. To see increases in leads and revenue for my business, only time will tell. Ultimately, this should lead to reduced costs and time in getting my work completed within the required deadline. I am convinced that LTP can help me deliver the results I am looking for, judging from the testimonials and results I found at the end of this article review titled “More In-Depth Reviews”.
- one of the best keyword research tools on the market. It enables you to quickly find low competition keywords you can actually rank for, in any niche.
LTP offers monthly and annual subscription plans. To try out the features, you can join for 7 days unlimited usage for $1 here. Monthly subscription is great if you just want to use on a short time basis. Whereas, if you are in for a long haul or that you need the tool on a daily basis, then yearly subscription will be a great saving option in the long run.
So, what’s the verdict? To buy (invest) or NOT to buy (invest)? Well, if you have invested on other paid SEO tools and they serve your needs, by all means continue doing so. On the other hand, if you are cash strapped, then Google Keyword Planner (GKP) may serve your needs well for the time being.
But a word of caution here is that if you would choose to value time over money (just like me), then it is a no brainer that you should invest on LTP as soon as your financials allow you to do so! I used to be think the same – penny wise, pound foolish of doing business. So if you value business productivity and the big time saving you can get from LTP, then you should invest your money on LTP.
Further, if you want to discover untapped keyword opportunities fast and find out keyword competition of your niches correctly with grouped keyword sets, I strongly urge you to seriously consider LTP for a trial test at least. Grab your 7 days $1 Trial Long Tail Platinum here.
To summarise the benefits of LTP:
- Find low competition keywords and high volume niches FAST -> Saves Your Time
- Analyse CORRECTLY SEO metrics to find out keyword competition -> All In One Table and Page
- Unearth keywords with buying intent FAST -> Saves Your Time
- Widen your process of keyword research in different ways -> Better Insights and Ideas
To conclude, I strongly recommend it for online marketers who have the main objectives of monetising their online businesses.